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jackson bottom magic light tune lure catching a flathead

THE BEST/EASIEST/MOST VERSATILE LURE WE'VE USED
.

Over 25 different species have been caught with these lures in both fresh and saltwater all across the country, and the best part is just how easy they are to use! 3 Models to choose from.

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Soft Plastic Lures

Lunker City Slug-Go 9" Soft Plastics
from $13.00
Sale
Nuclear Chicken
Nuclear Chicken
Berkley Gulp Jerk Shad Soft Plastics
$7.00 $8.00
Sale
Fuze Seaducer Mullet Soft Plastics
Fuze Seaducer Mullet Soft Plastics
Fuze Seaducer Mullet Soft Plastics
$5.00 $8.00
Sale
ZMan GrubZ Soft Plastics
ZMan GrubZ Soft Plastics
ZMan GrubZ Soft Plastics
from $6.00 $8.00
Sale
Squidgies Fish Soft Plastics Colour Rainbow Trout
Squidgies Fish Soft Plastics Colour Rainbow Trout
Squidgies Fish Soft Plastics
from $5.00 $7.00
Lunker City Slug-Go Rigged 9 Inch Col Albino Shad
Lunker City Slug-Go Rigged 9 Inch Col Albino Shad
Lunker City Slug-Go 9" Pre-Rigged Soft Plastics
$26.00
Sale
Berkley Gulp Nemesis Soft Plastics Nuclear Chicken
Berkley Gulp Nemesis Soft Plastics Nuclear Chicken
Berkley Gulp Nemesis Soft Plastics
$7.00 $8.00
ZMan Diezel MinnowZ 4" Soft Plastics Ayu
ZMan Diezel MinnowZ 4" Soft Plastics Ayu
ZMan Diezel MinnowZ Soft Plastics
from $6.00
Sale
ZMan Scented Jerk ShadZ Soft Plastics
ZMan Scented Jerk ShadZ Soft Plastics
ZMan Scented Jerk ShadZ Soft Plastics
from $6.00 $8.00
Sale
berkely powerbait gotam shad colour ayu
berkely powerbait gotam shad colour ayu
Berkley Powerbait Gotam Shad Soft Plastics
$6.00 $7.00
Sale
Berkley Gulp Turtleback Worm 4" Soft Plastics Banana Prawn
Berkley Gulp Turtleback Worm 4" Soft Plastics Banana Prawn
Berkley Gulp Turtleback Worm 4" Soft Plastics
$7.00 $8.00
Squidgies Wriggler Soft Plastics Colour Bloodworm
Squidgies Wriggler Soft Plastics Colour Bloodworm
Squidgies Wriggler Soft Plastics
from $5.00 $7.00
Top Pick
Jackson Puri Ebi Soft Plastics Colour BWS
Jackson Puri Ebi Soft Plastics Colour BWS
Jackson Puri Ebi 3.25" Soft Plastics
$8.00
Chasebaits Ultimate Squid 150mm Soft Plastics
$10.00
Sale
Squidgies Slick Rig Soft Plastics Black Gold
Squidgies Slick Rig Soft Plastics Black Gold
Squidgies Slick Rig Soft Plastics
$6.00 $9.00
Firebaits Longtail Minnows 3.5" Soft Plastics Col 05
Firebaits Longtail Minnows 3.5" Soft Plastics Col 05
Juro Firebaits Longtail Minnows 3.5" Soft Plastics Col 05
$6.00
Squidgies IFish Series Wriggler Soft Plastics
Squidgies IFish Series Wriggler Soft Plastics
Squidgies IFish Series Wriggler Soft Plastics
from $7.00
Sale
Berkley Powerbait Minnow Soft Plastics Colour Bloodworm with Scales
Berkley Powerbait Minnow Soft Plastics Colour Bloodworm with Scales
Berkley Powerbait Minnow Soft Plastics
from $5.00 $7.00
Sale
Berkley Gulp Minnow Soft Plastics Camo
Berkley Gulp Minnow Soft Plastics Camo
Berkley Gulp Minnow Soft Plastics
from $4.00 $8.00
ZMan Scented PaddlerZ 5" Soft Plastics Bad Shad
ZMan Scented PaddlerZ 5" Soft Plastics Bad Shad
ZMan Scented PaddlerZ 5" Soft Plastics
from $8.00
Sale
Berkley Gulp Shrimp 2" Soft Plastics Camo
Berkley Gulp Shrimp 2" Soft Plastics Camo
Berkley Gulp Shrimp 2" Soft Plastics
$7.00 $8.00
Sale
ZMan Slim SwimZ Soft Plastics
ZMan Slim SwimZ Soft Plastics
ZMan Slim SwimZ Soft Plastics
from $6.00
Jackson Bone Bait Soft Plastics Colour KGR
Jackson Bone Bait Soft Plastics Colour KGR
Jackson Bone Bait 3.5" Soft Plastics
$8.00
Sale
Fuze Fin Bait Soft Plastics Colour Purple Rain
Fuze Fin Bait Soft Plastics Colour Purple Rain
Fuze Fin Bait Soft Plastics
$5.00 $7.00
Sale
Fuze Doctor Soft Plastics
Fuze Doctor Soft Plastics
Fuze Doctor Soft Plastics
$5.00 $7.00
Sale
Berkley Powerbait Nemesis Soft Plastics
from $5.00 $7.00
Sale
ZMan Baby Goat 3" Soft Plastics
ZMan Baby Goat 3" Soft Plastics
ZMan Baby Goat 3" Soft Plastics
from $8.00
Sale
Berkley Gulp Crazy Legs Jerk Shad 5" Soft Plastics New Penny
Berkley Gulp Crazy Legs Jerk Shad 5" Soft Plastics New Penny
Berkley Gulp Crazy Legs Jerk Shad 5" Soft Plastics
$7.00 $8.00
Sale
Berkley Gulp Swimming Mullet Soft Plastics Banana Prawn
Berkley Gulp Swimming Mullet Soft Plastics Banana Prawn
Berkley Gulp Swimming Mullet Soft Plastics
$7.00 $8.00
Jackson Chinu Koro Craw 1.7 inch Soft Plastics
$9.00
Sale
Berkley Gulp Jigging Shrimp Soft Plastics Peppered Prawn
Berkley Gulp Jigging Shrimp Soft Plastics Peppered Prawn
Berkley Gulp Jigging Shrimp Soft Plastics
$7.00 $8.00
Sale
Squidgies Pro Range Prawn Paddle Tail Soft Plastics
Squidgies Pro Range Prawn Paddle Tail Soft Plastics
Squidgies Pro Range Prawn Paddle Tail Soft Plastics
$8.00 $9.00

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