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jackson bottom magic light tune lure catching a flathead

THE BEST/EASIEST/MOST VERSATILE LURE WE'VE USED
.

Over 25 different species have been caught with these lures in both fresh and saltwater all across the country, and the best part is just how easy they are to use! 3 Models to choose from.

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Fishing Lures

Getting the right high-quality fishing lures is your ticket to landing that big catch. With our finest selection of fishing lures like fishing jigs, popper lures, chatterbaits and squid jigs, even the most cautious fish will be jumping over themselves to reach your line. Shop our full range of soft plastic, jig heads, squid jigs and other fishing gear!

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