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jackson bottom magic light tune lure catching a flathead

THE BEST/EASIEST/MOST VERSATILE LURE WE'VE USED
.

Over 25 different species have been caught with these lures in both fresh and saltwater all across the country, and the best part is just how easy they are to use! 3 Models to choose from.

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New Arrivals

Sale
Shimano 23 Calcutta Conquest BFS Baitcast Reel
$454.00 $568.00
Sale
Shimano Aldebaran BFS XG Baitcast Reel
$353.00 $442.00
Sale
Daiwa Presso Minnow 95SP Lure
$12.00 $18.00
Shimano 24 Exvance Spin Rods
from $170.00
Spin Wright Assist Hooks 5 Pack
$7.00
Shimano Izalus Spin Rod
from $64.00
Shimano Dynaflare Surf Rods
$126.00
Shimano Reventus Shore Game Spin Rods
from $126.00
Shimano Fish Grip-R
$95.00
Rapala Crush City "The Imposter" 4.5" Soft Plastic
$9.00
Rapala Crush City "The Jerk" Soft Plastic
from $9.00
Rapala Crush City Heavy Hitter 5.5" Soft Plastics
$10.00
Daiwa Kohga Jig Spare Skirts
$8.00
Daiwa Infeet Spike 53EXDR Lure
$17.00
Cressi Serpent Silicone Weight Belt
$38.00
Daiwa Solus Backpack
$32.00
Daiwa Solus Hip Bag
$16.00
Daiwa Solus Boat Bag
$32.00
MMD Soft Prawn 70mm Rigged Soft Plastic
$12.00
MMD Soft Prawn 50mm Rigged Soft Plastic
$12.00
Daiwa 24 Certate SW Reel
Daiwa 24 Certate SW Reel
from $461.00
Tackle World Rod and Lure Wrap
from $8.00
Jackson Clear-S 30g Sinking Pencil
$18.00
Yeti Sidekick Dry 3L Gear Case
$45.00
Suunto Ocean Dive Watch Black
$884.00
Daiwa Bait Junkie Wave Minnow 5.5" Soft Plastic Pilchard Glow
Daiwa Bait Junkie Wave Minnow 5.5" Soft Plastic Pilchard Glow
Daiwa Bait Junkie 5.5" Wave Minnow Soft Plastic
$8.00
Daiwa Bait Junkie 2.35" Prawn Soft Plastic
$8.00
Daiwa Bait Junkie 5" Prawn Soft Plastic Black Gold
Daiwa Bait Junkie 5" Prawn Soft Plastic Black Gold
Daiwa Bait Junkie 5" Prawn Soft Plastic
$8.00
Spin Wright 1oz Swimjig Irukandji 7"
$23.00
Spin Wright 1oz Swimjig Irukandji 11" Hot Wing
Spin Wright 1oz Swimjig Irukandji 11" Hot Wing
Spin Wright 1oz Swimjig Irukandji 11"
$35.00
Spin Wright 1/2oz Swimjig Irukandji 9"
$26.00
Shimano 24 Stradic SWB Spin Reel
from $315.00

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