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jackson bottom magic light tune lure catching a flathead

THE BEST/EASIEST/MOST VERSATILE LURE WE'VE USED
.

Over 25 different species have been caught with these lures in both fresh and saltwater all across the country, and the best part is just how easy they are to use! 3 Models to choose from.

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Berkley Gulp

Sale
Nuclear Chicken
Nuclear Chicken
Berkley Gulp Jerk Shad Soft Plastics
$7.00 $8.00
Sale
Berkley Gulp Nemesis Soft Plastics Nuclear Chicken
Berkley Gulp Nemesis Soft Plastics Nuclear Chicken
Berkley Gulp Nemesis Soft Plastics
$7.00 $8.00
Sale
Berkley Gulp Turtleback Worm 4" Soft Plastics Banana Prawn
Berkley Gulp Turtleback Worm 4" Soft Plastics Banana Prawn
Berkley Gulp Turtleback Worm 4" Soft Plastics
$7.00 $8.00
Sale
Berkley Gulp Minnow Soft Plastics Camo
Berkley Gulp Minnow Soft Plastics Camo
Berkley Gulp Minnow Soft Plastics
$7.00 $8.00
Sale
Berkley Gulp Shrimp 2" Soft Plastics Camo
Berkley Gulp Shrimp 2" Soft Plastics Camo
Berkley Gulp Shrimp 2" Soft Plastics
$7.00 $8.00
Sale
Berkley Gulp Swimming Mullet Soft Plastics Banana Prawn
Berkley Gulp Swimming Mullet Soft Plastics Banana Prawn
Berkley Gulp Swimming Mullet Soft Plastics
$7.00 $8.00
Sale
Gulp! Gel Rub On Scent Tube
Gulp! Gel Rub On Scent Tube
Gulp Gel Rub On Scent 35ml Tube
$8.00 $10.00
Berkley Gulp Crazy Legs Jerk Shad 5" Soft Plastics New Penny
Berkley Gulp Crazy Legs Jerk Shad 5" Soft Plastics New Penny
Berkley Gulp Crazy Legs Jerk Shad 5" Soft Plastics
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Sale
Berkley Gulp Jigging Shrimp Soft Plastics Peppered Prawn
Berkley Gulp Jigging Shrimp Soft Plastics Peppered Prawn
Berkley Gulp Jigging Shrimp Soft Plastics
$7.00 $8.00
Berkley Gulp Trout Dough Chunky Cheese
Berkley Gulp Trout Dough Chunky Cheese
$8.00
Sale
Berkley Gulp Squid Vicious 6" Soft Plastics Chartreuse
Berkley Gulp Squid Vicious 6" Soft Plastics Chartreuse
Berkley Gulp Squid Vicious 6" Soft Plastics
$7.00 $8.00
Sale
Berkley Gulp Crabby 2" Soft Plastics Watermelon
Berkley Gulp Crabby 2" Soft Plastics Watermelon
Berkley Gulp Crabby 2" Soft Plastics
$7.00 $8.00
Berkley Gulp Mantis Shrimp 3" Soft Plastics Molting
Berkley Gulp Mantis Shrimp 3" Soft Plastics Molting
Berkley Gulp Mantis Shrimp 3" Soft Plastics
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Berkley Gulp King Shrimp Soft Plastics Banana Prawn
Berkley Gulp King Shrimp Soft Plastics Banana Prawn
Berkley Gulp King Shrimp Soft Plastics
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Berkley Gulp Swimmin Shad 5" Soft Plastics Camo
Berkley Gulp Swimmin Shad 5" Soft Plastics Camo
Berkley Gulp Swimmin Shad 5" Soft Plastics
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Sale
Berkley Gulp Sandworm 6" Soft Plastics Natural
Berkley Gulp Sandworm 6" Soft Plastics Natural
Berkley Gulp Sandworm 6" Soft Plastics
$7.00 $8.00
Sale
Berkley Gulp Minnow Grub Soft Plastics Peppered Prawn
Berkley Gulp Minnow Grub Soft Plastics Peppered Prawn
Berkley Gulp Minnow Grub Soft Plastics
$7.00 $8.00
Berkley Gulp Alive Orange Floating Salmon Eggs
Berkley Gulp Alive Orange Floating Salmon Eggs
$8.00
Sale
Berkley Gulp Grub Soft Plastics Clear Red Fleck
Berkley Gulp Grub Soft Plastics Clear Red Fleck
Berkley Gulp Grub Soft Plastics
$7.00 $8.00
Sale
Berkley Gulp Paddleshad Soft Plastics Black Gold
Berkley Gulp Paddleshad Soft Plastics Black Gold
Berkley Gulp Paddleshad Soft Plastics
$7.00 $8.00
Sale
Berkley Gulp Flathead Soft Plastics Pack
$17.00 $20.00
Berkley Gulp Sand Eel 4" Soft Plastics
Berkley Gulp Sand Eel 4" Soft Plastics
Berkley Gulp Sand Eel 4" Soft Plastics
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Sale
Berkley Gulp Nemesis Prawn Paddle Tail soft Plastic Colour New Penny
Berkley Gulp Nemesis Prawn Paddle Tail soft Plastic Colour New Penny
Berkley Gulp Nemesis Prawn Paddle Tail soft Plastic
$7.00 $8.00
Berkley Gulp Floating Shrimp Soft Plastics Camo
Berkley Gulp Floating Shrimp Soft Plastics Camo
Berkley Gulp Floating Shrimp Soft Plastics
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Berkley Gulp Fry 3" Soft Plastics Green Pumpkin
Berkley Gulp Fry 3" Soft Plastics Green Pumpkin
Berkley Gulp Fry 3" Soft Plastics
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Berkley Gulp Swimmow 4" Soft Plastics
Berkley Gulp Swimmow 4" Soft Plastics
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Berkley Gulp Ghost Shrimp 3" Soft Plastics
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Berkley Gulp Snapper Soft Plastics Pack
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Berkley Gulp Peeler Crab 2" Soft Plastics
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Gulp Trout Nuggets
$8.00
Berkley Gulp Crazy Legs 7" Jerk Shad
$7.00
Berkley Gulp Sandworm Nereis 4" Soft Plastics Natural
Berkley Gulp Sandworm Nereis 4" Soft Plastics
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